UECE – 2024.2 – Língua Inglesa – Vestibular – 1ª Fase – Universidade Estadual do Ceará

 

📄CADERNO DE PROVA

📄GABARITO OFICIAL

1️⃣ Texto – | The word ‘viral’ has lost its meaning | www.washingtonpost.com |

📝 ESTILO MÚLTIPLA ESCOLHAS

🔹 8 MCQs (Multiple Choice Questions)

🔹Four-Option Question.

❑ TEXTO:

The word ‘viral’ has lost its meaning

(O termo ‘viral’ perdeu o sentido original)

🔎Possíveis traduções:

🔹“A palavra ‘viral’ perdeu o seu significado.”

🔹“O termo ‘viral’ já não tem mais sentido.”

🔹“A palavra ‘viral’ deixou de ter o mesmo significado.”

🔹“O termo ‘viral’ perdeu o sentido original.” (mais interpretativa)

🔎 Expressões relevantes:

🔹The word ‘viral’ → “A palavra/termo ‘viral’” (pode ser usado tanto em sentido biológico quanto digital — provavelmente aqui no contexto da internet).

🔹lost → presente perfeito, indicando que a perda ocorreu no passado, mas ainda tem efeito no presente.

🔹its meaning → “o seu significado / o sentido”.

The word ‘viral’ has lost its meaning

The nature of virality has shifted radically over the past decade as the internet has fractured into uncounted disparate algorithms, platforms, and niche communities. 

The volume of content being churned out every day has skyrocketed, the life cycle of each piece of media has grown shorter and social media platforms continue to inflate public metrics, devaluing previously impressive online stats. 

All of these factors have rendered the term “viral” nearly meaningless, say experts, and have led to a condition we’ll call “viralflation.” 

The term speaks to the diminished meaning of virality. If everything is labeled viral, then is nothing viral? 

“Back in the day, 1 million views was the thing,” said Marcus Stringer, a partner manager at Social Blade, a social media analytics platform. 

“That meant you’d gone viral, and you’d get picked up by news agencies around the world. Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.” 

“Because the concept of virality has been so watered down, truly viral pieces of content must reach hundreds of millions of people at a scale that’s increasingly unattainable for anyone but MrBeast,” said Lara Cohen, vice president of partners and business development at Linktree, a platform that allows creators to aggregate links to their social media profiles on one page. MrBeast is the internet name of Jimmy Donaldson, YouTube’s most watched creator. 

A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day. 

The internet was smaller, and most sharing was manual (people emailing and messaging links to each other) or via early internet aggregators such as sites like Digg and StumbleUpon. 

Viral content emerged slowly, so the life span of a viral video was long. 

Some content remained viral for up to a year, worming its way through the internet as it gained traction. 

When social media platforms began to switch to algorithmic feeds optimized for engagement in the mid 2010s, the viral content cycle accelerated, experts said. 

Brands began recognizing the power of virality and started to attempt to manufacture it. Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality. 

Platforms themselves also began to realize the power of virality and sought to generate it, or at least generate the appearance of it. 

This was the beginning of the era of viralflation. 

Facebook helped lower the industry-wide threshold for what counted as a video view, and began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were. 

Then TikTok broke into the mainstream in 2020, lowering the bar even further for what counted as a “view.” While a view on Facebook counts after three seconds of watch time, a view on TikTok is simply an impression, meaning the video was served to a user for at least a fraction of a second on screen. 

According to the company, TikTok also counts each loop of the video as a view, allowing videos to rake in massive view counts. 

“The speed at which we cycle through trends and sort of moments of virality on the internet is faster now largely because of TikTok,” 

Cohen said. This has created an arms race among tech platforms to see which could inflate metrics the most. 

There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation. 

A new class of content creators also has raised the bar for what’s considered viral. 

“When MrBeast started to explode, things really started to change in the landscape,” Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of views per video.” 

Coco Mocoe, a trend forecaster in Los Angeles, said that along with these shifts, users are also consuming a higher total amount of content online per day, especially members of Generation Z, those born between 1998 and 2012. 

They are more likely to consume all forms of media through the internet and social platforms, rather than via newspapers or TV. 

And, much of that content is short form and less than 60 seconds long. 

“The main reason there are bigger numbers now is because people are consuming so much more content in a given sitting,” she added. 

This has made virality more ephemeral. “There’s not that same… permanence,” Mocoe said. “If you’re watching 50 videos with 1 million views, you’re less likely to remember one as opposed to a decade ago, when you might only watch five videos a day, and just one would have 1 million views.” 

For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral. 

Because we no longer have any shared sense of virality, it makes it easier for people who don’t understand the mechanics of the internet to fall for fake viral trends. 

Adapted from: https://www.washingtonpost.com/ 2024/03/09/ 

78 – One of the reasons the word "viral" is nearly meaningless nowadays is the fact that 

A) people's preferences have changed radically since 2006. 

B) the everyday volume of content released has skyrocketed. 

C) content creators no longer join engagement groups. 

D) Facebook counts each loop of a video as a view. 

💡 GABARITO  🄱  

One of the reasons the word "viral" is nearly meaningless nowadays is the fact that

Uma das razões pelas quais a palavra "viral" é quase sem sentido hoje em dia é o fato de 

A) ❌people's preferences have changed radically since 2006.

as preferências das pessoas mudaram radicalmente desde 2006. 

O texto menciona que “The nature of virality has shifted radically over the past decade as the internet has fractured into… niche communities”. Isso fala da natureza da viralidade (plataformas, algoritmos, comunidades), não de mudanças nas preferências das pessoas desde 2006.

B) ✅the everyday volume of content released has skyrocketed.

o volume diário de conteúdos lançados disparou. 

O texto: “The volume of content being churned out every day has skyrocketed…”

O texto afirma claramente:
“The volume of content being churned out every day has skyrocketed…”
Ou seja, o crescimento explosivo da quantidade de conteúdo diário é uma das razões pelas quais “viral” perdeu o sentido.

C) ❌content creators no longer join engagement groups.

os criadores de conteúdos já não participam em grupos de engagement.

O texto diz o contrário: “Content creators joined engagement groups where they’d reshare each other’s content in attempts to force virality.”

Isso mostra que eles aderiram a grupos de engajamento, não que deixaram de participar. 

D) ❌Facebook counts each loop of a video as a view.

o Facebook conta cada loop de um vídeo como uma visualização.

O texto esclarece que quem conta cada loop como visualização é o TikTok, não o Facebook:
“According to the company, TikTok also counts each loop of the video as a view…”
Já o Facebook inflou visualizações de outra forma (“Facebook… began inflating view counts…”).

79 – According to the article, things began to change in the internet landscape when 

A) Linktree broke into the mainstream. 

B) internet aggregators such as Digg became popular. 

C) the platform owned by Jimmy Donaldson started to explode. 

D) a view on TikTok started counting in three seconds. 

💡 GABARITO  🄲  

According to the article, things began to change in the internet landscape when

De acordo com o artigo, as coisas começaram a mudar no panorama da internet quando 

A) ❌Linktree broke into the mainstream.

o Linktree tornou-se popular.

Errada: O texto só cita o Linktree para falar de Lara Cohen, vice president at Linktree…, mas não relaciona a empresa com mudanças no panorama da internet. 

B) ❌internet aggregators such as Digg became popular.

os agregadores de internet como o Digg tornaram-se populares.

Errada: O texto diz: “The internet was smaller, and most sharing was manual… or via early internet aggregators such as Digg and StumbleUpon.” → Aqui descreve o passado, mas não como o momento da mudança.

C) ✅the platform owned by Jimmy Donaldson started to explode.

a plataforma propriedade de Jimmy Donaldson começou a explodir.

Correta: “When MrBeast started to explode, things really started to change in the landscape,” Stringer said. 

D) ❌a view on TikTok started counting in three seconds. 

uma visualização no TikTok começou a contar em três segundos.

Errada: O texto fala o contrário: “While a view on Facebook counts after three seconds… a view on TikTok is simply an impression…”.

80 – Because of "viralflation", it has become harder to 

A) consume media through social platforms. 

B) distinguish what is and what is not really viral. 

C) find companies willing to provide financial incentives. 

D) hire good content creators to engage young viewers. 

💡 GABARITO  🄱  

Because of "viralflation", it has become harder to

Devido à "viralização", tornou-se mais difícil 

A) ❌consume media through social platforms.

consumir media através de plataformas sociais.

Errada: O texto não diz que ficou mais difícil consumir mídia; ao contrário, diz que as pessoas consomem até mais (“users are also consuming a higher total amount of content online per day”). 

B) ✅distinguish what is and what is not really viral.

distinguir o que é e o que não é realmente viral.

Correta: “For the average consumer, viralflation has made it increasingly difficult to tell what is and isn’t actually viral.” 

C) ❌find companies willing to provide financial incentives.

encontrar empresas dispostas a oferecer incentivos financeiros.

Errada: O texto diz que existe incentivo financeiro (“…so there’s a financial incentive to cause this viral inflation.”), não dificuldade em encontrar. 

D) ❌hire good content creators to engage young viewers.

contratar bons criadores de conteúdos para envolver os jovens espectadores. 

Errada: Isso não é mencionado.

81 – More than a decade ago, there was a/an 

A) huge spread of silly TikTok videos worldwide.

B) impressive attempt to force virality in the majority of media. 

C) platform that didn't allow creators to message links to each other. 

D) delineation between viral and common everyday content. 

💡 GABARITO  🄳  

More than a decade ago, there was a/an

Há mais de uma década, verificou-se uma/uma

A) ❌huge spread of silly TikTok videos worldwide.

enorme disseminação de vídeos tontos do TikTok pelo mundo.

Errada: TikTok só apareceu em 2020 no texto, não existia há mais de uma década.

B) ❌impressive attempt to force virality in the majority of media.

uma tentativa impressionante de forçar a viralidade na maioria dos meios de comunicação. 

Errada: A tentativa de fabricar viralidade começou depois, com brands e criadores.

C) ❌platform that didn't allow creators to message links to each other.

uma plataforma que não permitia aos criadores enviarem links uns aos outros.

O texto diz que o compartilhamento era manual (e-mail, mensagens), não que era proibido. 

D) ✅delineation between viral and common everyday content.

uma distinção entre conteúdo viral e conteúdo quotidiano comum.

Correta: “A decade and a half ago, there was a clear delineation between viral content and the vast majority of media that users would encounter every day.” 

82 – After platforms themselves started to realize the power of virality, 

A) TikTok made its numbers look bigger to get more advertisers. 

B) Social Blade helped diminish view counts on a few YouTube channels. 

C) Marcus Stringer's company got picked up by news agencies around the world. 

D) Facebook began inflating view counts on many of its videos. 

💡 GABARITO  🄳  

After platforms themselves started to realize the power of virality,

Depois de as próprias plataformas começarem a perceber o poder da viralidade, 

A) ❌TikTok made its numbers look bigger to get more advertisers.

O TikTok aumentou os seus números para atrair mais anunciantes. 

Errada: TikTok aparece depois, mas a sequência correta do texto fala do Facebook primeiro.

B) ❌Social Blade helped diminish view counts on a few YouTube channels.

O Social Blade ajudou a diminuir a contagem de visualizações em alguns canais do YouTube. 

Errada: Social Blade é só uma empresa citada, sem relação com isso.

C) ❌Marcus Stringer's company got picked up by news agencies around the world.

A empresa de Marcus Stringer foi escolhida pelas agências noticiosas de todo o mundo.

Errada: O texto fala que conteúdo viral antes era pego por agências, não a empresa dele. 

D) ✅Facebook began inflating view counts on many of its videos. 

O Facebook começou a inflacionar a contagem de visualizações em muitos dos seus vídeos.

Correta: “Facebook… began inflating view counts on various Facebook videos in an effort to make them appear more viral than they were.”

83 – According to the text, a specific group of people that is consuming a high amount of content online from all types of media and social platforms is 

A) Generation Z. 

B) content creators. 

C) MrBeast followers. 

D) social media bots. 

💡 GABARITO  🄰  

According to the text, a specific group of people that is consuming a high amount of content online from all types of media and social platforms is

De acordo com o texto, um grupo específico de pessoas que consome uma grande quantidade de conteúdos online de todos os tipos de media e plataformas sociais é: 

A) ✅Generation Z.

Geração Z.

Correta: “…especially members of Generation Z, those born between 1998 and 2012. They are more likely to consume all forms of media through the internet and social platforms.” 

B) ❌content creators. 

criadores de conteúdos.

Errada: Criadores de conteúdo aparecem, mas não são descritos como os maiores consumidores.

C) ❌MrBeast followers.

seguidores do MrBeast. 

Errada: O texto fala de MrBeast como referência de escala de viralidade, não como grupo consumidor.

D) ❌social media bots.

bots de redes sociais.

Errada: Bots não são mencionados.

84 – A financial aspect that is behind "viral inflation" is the fact that viral content 

A) looks better to advertisers. 

B) helps support humanitarian causes. 

C) maintains the status of giant platforms. 

D) keeps Facebook on the top of the game. 

💡 GABARITO  🄰  

A financial aspect that is behind "viral inflation" is the fact that viral content

Um aspecto financeiro por detrás da "inflação viral" é o fato de o conteúdo viral 

A) ✅looks better to advertisers.

parecer melhor para os anunciantes.

Correta: “There’s been an incentive to have these numbers look bigger because they look better to advertisers, so there’s a financial incentive to cause this viral inflation.” 

B) ❌helps support humanitarian causes.

ajudar a apoiar causas humanitárias.

Errada: Não há referência a causas humanitárias. 

C) ❌maintains the status of giant platforms.

manter o estatuto de plataformas gigantes.

Errada: O texto fala em incentivo financeiro, não status. 

D) ❌keeps Facebook on the top of the game. 

manter o Facebook no topo do jogo.

Errada: O texto não menciona vantagem exclusiva do Facebook nesse sentido.

85 – The condition which is called "viralflation" refers to 

A) the uncounted media platforms in every country. 

B) five million view counts per week on TikTok. 

C) a competition between Chinese and American platforms. 

D) tens of millions of views required for virality. 

💡 GABARITO  🄳  

The condition which is called "viralflation" refers to

A condição denominada "viralflação" refere-se a 

A) ❌the uncounted media platforms in every country.

inúmeras plataformas de mídia em todos os países. 

Errada: O texto fala de muitas plataformas, mas não define isso como “viralflation.”

B) ❌five million view counts per week on TikTok.

cinco milhões de visualizações por semana no TikTok. 

Errada: O texto fala em dezenas ou centenas de milhões, não cinco milhões.

C) ❌a competition between Chinese and American platforms.

uma competição entre as plataformas chinesas e americanas. 

Errada: Não é descrito como competição geopolítica.

D) ✅tens of millions of views required for virality.

são necessárias dezenas de milhões de visualizações para a viralização.

✔️ Correta: “Now, tens of millions of views is the norm for top YouTube channels. Soon, 20 million views will eventually become the norm.” + “…truly viral pieces of content must reach hundreds of millions of people…”