• TEXTO: Leia o texto para responder às questões de números 76 a 90.
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With three weeks of the transfer “window” left, teams in Europe’s “big five” leagues — the top divisions in England, Spain, Germany, Italy and France — have paid €3.2bn, just short of the record of €3.4bn set last year. The €179m splurged by Manchester City, an English club, on defenders outstrips 47 countries’ defence budgets. Arsène Wenger, a veteran manager of Arsenal, a London team, and an economics graduate, describes the modern transfer market as “beyond calculation and beyond rationality”
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Neymar, as he is known, will cost PSG’s owners, a branch of Qatar’s sovereign-wealth fund, about €500m over five years. In the betting markets, his arrival has boosted PSG’s implied chances of winning the Champions League, Europe’s most coveted club competition — but only from around 5.5% to about 9%. And prize money and ticket sales alone struggle to generate enough revenue to recoup such an outlay.
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That does not make Neymar a bad investment. The goals he scores may matter less than the gloss he lends to the club’s brand and the sponsors he will lure. He earns more from endorsements than any footballer except Cristiano Ronaldo and Lionel Messi. Some 59% of PSG’s revenue of €520m last year was commercial (that is, other than ticket sales and broadcasting fees), more than any other club in the big five leagues. Neymar has more followers on Instagram, a social network, than does Nike, his main sponsor and the provider of PSG’s kit, for which privilege it pays €24m a year. Neymar’s popularity will help PSG when this deal is renegotiated. Nike has already agreed to pay Barcelona €155m a season from 2018.
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PSG’s owners are confident of breaking even, though they could afford a loss. Qatar has been spending €420m a week preparing for the 2022 World Cup, and the signing of Neymar is a message that the otherwise embattled country remains strong and rich. The danger is to PSG, since under “financial fair play” rules, teams are punished if they fail to limit their losses. In 2014 the club was fined for violating these. Another failure to balance the books could mean a ban from the Champions League.
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Such spending caps irk billionaire owners, but they have helped prevent the inflation of a transfer-fee bubble. The rapid rise is a result of European football’s expanding fan base. In the English Premier League, football’s richest, average net spending on players per club has stayed roughly constant, hovering at around 15% of revenue since the 1990s, according to the 21st Club, a football consultancy.
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As long as clubs’ revenues keep growing, the transfer boom is likely to persist. Broadcasting revenue, the game’s first big injection of cash in the 1990s, has become, in the internet era, the weakest link. British television audiences for live games have dipped as some fans opt for illegal streaming sites or free highlights. Zach Fuller, a media analyst, reckons that signing a sponsorship magnet like Neymar is a hedge against volatility in that market.
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Audiences are more robust elsewhere: around 100m Chinese viewers tune into the biggest games. Manchester United are the most popular team on Chinese social media, despite qualifying for the Champions League only twice in the past four seasons. They have overtaken Real Madrid, who have won the trophy three times in the same period, as the world’s most prosperous club. If Neymar unlocks new markets as well as defences, then PSG _______ a winner.
The title – Why the world’s best footballers are cheaper than they seem – is reflected by the following fragment of the text:
(A) This year has been particularly lavish. (paragraph 1)
(B) …the modern transfer market as “beyond calculation and beyond rationality”. (paragraph 2)
(C) The goals he scores may matter less than the gloss he lends to the club’s brand and the sponsors he will lure. (paragraph 4)
(D) In the English Premier League, football’s richest, average net spending on players per club has stayed roughly constant, hovering at around 15% of revenue since the 1990s. (paragraph 6)
(E) Manchester United are the most popular team on Chinese social media, despite qualifying for the Champions League only twice in the past four seasons. (paragraph 8)
R E S P O S T A : C |
(B) …the modern transfer market as “beyond calculation and beyond rationality”. (paragraph 2)
(C) The goals he scores may matter less than the gloss he lends to the club’s brand and the sponsors he will lure. (paragraph 4)
(D) In the English Premier League, football’s richest, average net spending on players per club has stayed roughly constant, hovering at around 15% of revenue since the 1990s. (paragraph 6)
(E) Manchester United are the most popular team on Chinese social media, despite qualifying for the Champions League only twice in the past four seasons. (paragraph 8)
👉 Questão 77 :
According to the first and second paragraphs,
(B) Manchester City defence budget equals to just 47 other teams.
(C) PSG displays the best player of all European football teams.
(D) not everyone agrees with the path transfer market has taken.
(E) although Barcelona has got a massive amount of money for Neymar, it was a bad business.
R E S P O S T A : D |
(B) Manchester City defence budget equals to just 47 other teams.
(C) PSG displays the best player of all European football teams.
(D) not everyone agrees with the path transfer market has taken.
(E) although Barcelona has got a massive amount of money for Neymar, it was a bad business.
(A) Paul Pogba.
(B) Gonzalo Higuaín.
(C) Zinedine Zidane.
(D) Cristiano Ronaldo.
(E) Neymar.
R E S P O S T A : A |
(B) Gonzalo Higuaín.
(C) Zinedine Zidane.
(D) Cristiano Ronaldo.
(E) Neymar.
👉 Questão 79 :
The fragment from the third paragraph – …from around 5.5% to about 9%.– refers to
(A) the cost to PSG’s owners.
(B) boosted PSG’s implied chances of winning the Champions League.
(C) betting markets.
(D) prize money and ticket sales.
(E) €500m over five years.
R E S P O S T A : B |
(B) boosted PSG’s implied chances of winning the Champions League.
(D) prize money and ticket sales.
(E) €500m over five years.
👉 Questão 80 :
According to the fourth paragraph, Neymar is not a bad investment to PSG because
(A) he scores spectacular goals even if they are not so many.
(B) he soon will overtake Cristiano Ronaldo and Lionel Messi in terms of endorsements.
(C) ticket sales will skyrocket due to his superior performance.
(D) his association to Nike creates a dynamic social networking.
(E) more than half of PSG’s revenues are commercial and Neymar will add a lot to them.
R E S P O S T A : E |
(B) he soon will overtake Cristiano Ronaldo and Lionel Messi in terms of endorsements.
(C) ticket sales will skyrocket due to his superior performance.
(D) his association to Nike creates a dynamic social networking.
(E) more than half of PSG’s revenues are commercial and Neymar will add a lot to them.
👉 Questão 81 :
The excerpt from the fourth paragraph –… that is, other than ticket sales and broadcasting fees…– provides
(A) an example.
(B) an explanation.
(C) a generalization.
(D) a result.
(E) an emphasis.
R E S P O S T A : B |
(B) an explanation.
(D) a result.
(E) an emphasis.
👉 Questão 82 :
The idea expressed in the excerpt from the fifth paragraph – PSG’s owners are confident of breaking even, though they could afford a loss. – is the following:
(A) Although PSG’s owners might lose, they believe they will neither win nor lose.
(B) PSG’s owners made a bet since they think they will win a huge profit.
(C) Losing is out of question because PSG’s owners know what they are doing.
(D) However lucky and wealthy they are, PSG’s owners should lose money.
(E) Breaking even is most likely for PSG’s owners because there is no chance for losing.
R E S P O S T A : A |
(B) PSG’s owners made a bet since they think they will win a huge profit.
(C) Losing is out of question because PSG’s owners know what they are doing.
(D) However lucky and wealthy they are, PSG’s owners should lose money.
(E) Breaking even is most likely for PSG’s owners because there is no chance for losing.
👉 Questão 83 :
In the fragment from the fifth paragraph – …and the signing of Neymar is a message that the otherwise embattled country remains strong and rich… –, the word in bold, in this context, means
(A) in similar circumstances.
(B) under the same conditions.
(C) furthermore.
(D) up till now.
(E) in diverse respects.
R E S P O S T A : E |
(B) under the same conditions.
(C) furthermore.
(D) up till now.
(E) in diverse respects.
According to the fifth paragraph,
(A) PSG have already been fined in 2014 and ought to be fined again for the second time.
(B) PSG have reduced investments because Qatar, their owner, is in financial trouble.
(C) in 2014, PSG had to renegotiate its debts due to previous overspending.
(D) if PSG do not respect the financial rules for the second time, they will be excluded from the Champions League.
(E) PSG are confident that the past debts will be largely covered this year.
R E S P O S T A : D |
(B) PSG have reduced investments because Qatar, their owner, is in financial trouble.
(C) in 2014, PSG had to renegotiate its debts due to previous overspending.
(D) if PSG do not respect the financial rules for the second time, they will be excluded from the Champions League.
(E) PSG are confident that the past debts will be largely covered this year.
👉 Questão 85 :
According to the seventh paragraph, broadcasting audiences have shifted to
(A) TV.
(B) live games.
(C) the internet.
(D) radio highlights.
(E) sports blogs.
R E S P O S T A : C |
(B) live games.
(C) the internet.
(D) radio highlights.
(E) sports blogs.
👉 Questão 86 :
In the excerpt from the seventh paragraph – …television audiences for live games have dipped as some fans opt for… –, the word in bold can be replaced, without meaning change, by
(A) since.
(B) so.
(C) like.
(D) if.
(E) unless.
R E S P O S T A : A |
(B) so.
(C) like.
(D) if.
(E) unless.
👉 Questão 87 :
In the excerpt from the seventh paragraph – …signing a sponsorship magnet like Neymar is a hedge against volatility in that market. –, the expression in bold means
(A) open gate.
(B) incentive.
(C) danger.
(D) protection.
(E) speculation.
R E S P O S T A : D |
(B) incentive.
(C) danger.
(D) protection.
(E) speculation.
👉 Questão 88 :
In the fragment from the eighth paragraph – …despite qualifying for the Champions League only twice… –, the word in bold bears an idea of
(A) comparison.
(B) contrast.
(C) agreement.
(D) purpose.
(E) exception.
R E S P O S T A : B |
(B) contrast.
(C) agreement.
(D) purpose.
(E) exception.
👉 Questão 89 :
In the excerpt from the eighth paragraph – If Neymar unlocks new markets as well as defences… – the word in bold can be correctly replaced, without meaning change, by
(A) wishfully.
(B) whether or not.
(C) provided that.
(D) rather.
(E) anyway.
R E S P O S T A : C |
(B) whether or not.
(C) provided that.
(D) rather.
(E) anyway.
👉 Questão 90 :
Mark the alternative that fills in the gap in the eighth paragraph correctly.
(A) ought to back.
(B) needing to back.
(C) is willing to back.
(D) is used to backing.
(E) may have backed.
R E S P O S T A : E |
(B) needing to back.
(C) is willing to back.
(D) is used to backing.
(E) may have backed.
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