Inside the Horizon Worlds platform, Meta is struggling to keep users engaged with glitchy features and empty worlds.
With a $400 pricetag to access the platform via the Quest 2 headset, the metaverse isn't yet accessible to the casual user. Those who do get a chance to try the tech experience baffling branded content, persistent bugs, and empty worlds with no user interactions. Even employees appear not to enjoy the platform, saying there is a "quality" problem.
Last month, in response to user complaints, Meta put the Horizon platform into "lockdown" — pausing the rollout of new features while it works to improve the user experience of existing elements in the virtual reality world, The Wall Street Journal reported.
Users have criticized the avatars' curious lack of legs as well as having few other users to interact with. Internal statistics, WSJ reported, indicate that only 9% of worlds built by users are ever visited by at least 50 people, while most never receive any visits at all.
Some female users also report sexual harassment and digital groping, prompting Meta to institute a safety feature that creates a virtual 4-foot buffer around avatars on the platform. WSJ reported men outnumber women by two to one on the platform and that — while reporting — a WSJ staff member was asked to expose herself by a user she interacted with online.
Internal documents show Meta has fallen far short of its goals for regular monthly users, WSJ Journal reported. The company initially had set a goal of 500,00 monthly users by the end of 2022, but has changed that figure to 280,000. The documents show the platform has less than 200,000 current users. Most users generally don't return to the app after the first month, while more than half of Quest 2 headsets are out of use within six months WSJ reported.
"An empty world is a sad world," WSJ reported one document said in its summary of the company's efforts to attract users to worlds where they would find others.
In light of the low user retention, feature glitches, and high cost of access, Insider previously reported some investors have raised questions about Meta's $15 billion investment in Reality Labs, the business segment responsible for the metaverse.
From:
https://www.businessinsider.com/most-metaverse-users-dont-even-make-it-a-month-wsj-2022-10
PARTE I - VOCABULÁRIO, FRASES, ESTRUTURAS E EXPRESSÕES:
1) WSJ (Dábliú-ésDjêi) - é o acrônimo de Wall Street Journal .
2) The Wall Street Journal é um jornal diário internacional sobre notícias econômicas e que mantém sede em Nova York, Estados Unidos.
3) Mark Zuckerberg - é um magnata, empresário e filantropo norte-americano, Ele é conhecido por co-fundar o site de mídia social Facebook e sua empresa-mãe Meta Platforms, da qual ele é presidente, diretor executivo e acionista controlador.
4) glitchy (adjective) - something doesn't work properly - it doesn't work properly as it should work. (For example: This app is glitchy.). GLITCH é um adjetivo específico, usado em tecnologia.
5) baffling (adjective) - confusing.
6) to baffle someone - confundir alguém.
*She is baffled by the content. - Ela está confusa com o conteúdo.
*The content baffles me. - O conteúdo me deixa perplexo.
7) bugs (technology vocabulary) - problemas, erros de software.
8) persistent bugs - bugs that last a long time - erros que duram muito tempo.
9) the rollout of (= introduction) - o lançamento de, a introdução de.
10) to roll out (phrasal verb) - disponibilizar um novo produto, serviço ou sistema pela primeira vez:
*The company is rolling out new features this month.
*The company rolled out new features last month.
*The government plans to roll its new tax credit next year.
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