📝 TEXTO
📝 ESTILO MÚLTIPLA ESCOLHAS
🔹 8 MCQs (Multiple Choice Questions)
🔹Four-Option Question.
❑ TEXTO:
❑ TEXTO:
The word ‘viral’ has lost its meaning
The nature of virality has shifted radically over the
past decade as the internet has fractured into uncounted
disparate algorithms, platforms, and niche communities.
The
volume of content being churned out every day has
skyrocketed, the life cycle of each piece of media has grown
shorter and social media platforms continue to inflate public
metrics, devaluing previously impressive online stats.
All of these factors have rendered the term “viral”
nearly meaningless, say experts, and have led to a condition
we’ll call “viralflation.”
The term speaks to the diminished
meaning of virality. If everything is labeled viral, then is
nothing viral?
“Back in the day, 1 million views was the thing,” said
Marcus Stringer, a partner manager at Social Blade, a social
media analytics platform.
“That meant you’d gone viral, and
you’d get picked up by news agencies around the world.
Now, tens of millions of views is the norm for top YouTube
channels. Soon, 20 million views will eventually become the
norm.”
“Because the concept of virality has been so watered
down, truly viral pieces of content must reach hundreds of
millions of people at a scale that’s increasingly unattainable
for anyone but MrBeast,” said Lara Cohen, vice president of
partners and business development at Linktree, a platform
that allows creators to aggregate links to their social media
profiles on one page. MrBeast is the internet name of Jimmy
Donaldson, YouTube’s most watched creator.
A decade and a half ago, there was a clear delineation
between viral content and the vast majority of media that
users would encounter every day.
The internet was smaller,
and most sharing was manual (people emailing and
messaging links to each other) or via early internet
aggregators such as sites like Digg and StumbleUpon.
Viral content emerged slowly, so the life span of a
viral video was long.
Some content remained viral for up to a
year, worming its way through the internet as it gained
traction.
When social media platforms began to switch to
algorithmic feeds optimized for engagement in the mid
2010s, the viral content cycle accelerated, experts said.
Brands began recognizing the power of virality and started
to attempt to manufacture it. Content creators joined
engagement groups where they’d reshare each other’s
content in attempts to force virality.
Platforms themselves also began to realize the power
of virality and sought to generate it, or at least generate the
appearance of it.
This was the beginning of the era of
viralflation.
Facebook helped lower the industry-wide
threshold for what counted as a video view, and began
inflating view counts on various Facebook videos in an effort
to make them appear more viral than they were.
Then TikTok broke into the mainstream in 2020,
lowering the bar even further for what counted as a “view.”
While a view on Facebook counts after three seconds of
watch time, a view on TikTok is simply an impression,
meaning the video was served to a user for at least a
fraction of a second on screen.
According to the company,
TikTok also counts each loop of the video as a view, allowing
videos to rake in massive view counts.
“The speed at which we cycle through trends and sort
of moments of virality on the internet is faster now largely
because of TikTok,”
Cohen said. This has created an arms
race among tech platforms to see which could inflate
metrics the most.
There’s been an incentive to have these
numbers look bigger because they look better to advertisers,
so there’s a financial incentive to cause this viral inflation.
A new class of content creators also has raised the
bar for what’s considered viral.
“When MrBeast started to
explode, things really started to change in the landscape,”
Stringer said. “People didn’t consider [earlier metrics of virality] viral anymore, because he’s getting multi millions of
views per video.”
Coco Mocoe, a trend forecaster in Los Angeles, said
that along with these shifts, users are also consuming a
higher total amount of content online per day, especially
members of Generation Z, those born between 1998 and
2012.
They are more likely to consume all forms of media
through the internet and social platforms, rather than via
newspapers or TV.
And, much of that content is short form
and less than 60 seconds long.
“The main reason there are
bigger numbers now is because people are consuming so
much more content in a given sitting,” she added.
This has made virality more ephemeral. “There’s not
that same… permanence,” Mocoe said. “If you’re watching
50 videos with 1 million views, you’re less likely to
remember one as opposed to a decade ago, when you might
only watch five videos a day, and just one would have 1
million views.”
For the average consumer, viralflation has
made it increasingly difficult to tell what is and isn’t actually
viral.
Because we no longer have any shared sense of
virality, it makes it easier for people who don’t understand
the mechanics of the internet to fall for fake viral trends.
Adapted from: https://www.washingtonpost.com/ 2024/03/09/
78 – One of the reasons the word "viral" is nearly
meaningless nowadays is the fact that
A) people's preferences have changed radically since 2006.
B) the everyday volume of content released has
skyrocketed.
C) content creators no longer join engagement groups.
D) Facebook counts each loop of a video as a view.
💡 GABARITO 🄱
One of the reasons the word "viral" is nearly meaningless nowadays is the fact that
Uma das razões pelas quais a palavra "viral" é quase sem sentido hoje em dia é o fato de
A) people's preferences have changed radically since 2006.
as preferências das pessoas mudaram radicalmente desde 2006.
B) the everyday volume of content released has skyrocketed.
o volume diário de conteúdos lançados disparou.
O texto: “The volume of content being churned out every day has skyrocketed…”
C) content creators no longer join engagement groups.
os criadores de conteúdos já não participam em grupos de engagement.
D) Facebook counts each loop of a video as a view.
o Facebook conta cada loop de um vídeo como uma visualização.
79 – According to the article, things began to change in the
internet landscape when
A) Linktree broke into the mainstream.
B) internet aggregators such as Digg became popular.
C) the platform owned by Jimmy Donaldson started to
explode.
D) a view on TikTok started counting in three seconds.
💡 GABARITO 🄲
According to the article, things began to change in the internet landscape when
De acordo com o artigo, as coisas começaram a mudar no panorama da internet quando
A) Linktree broke into the mainstream.
o Linktree tornou-se popular.
B) internet aggregators such as Digg became popular.
os agregadores de internet como o Digg tornaram-se populares.
C) the platform owned by Jimmy Donaldson started to explode.
a plataforma propriedade de Jimmy Donaldson começou a explodir.
D) a view on TikTok started counting in three seconds.
uma visualização no TikTok começou a contar em três segundos.
80 – Because of "viralflation", it has become harder to
A) consume media through social platforms.
B) distinguish what is and what is not really viral.
C) find companies willing to provide financial incentives.
D) hire good content creators to engage young viewers.
💡 GABARITO 🄱
Because of "viralflation", it has become harder to
Devido à "viralização", tornou-se mais difícil
A) consume media through social platforms.
consumir media através de plataformas sociais.
B) distinguish what is and what is not really viral.
distinguir o que é e o que não é realmente viral.
C) find companies willing to provide financial incentives.
encontrar empresas dispostas a oferecer incentivos financeiros.
D) hire good content creators to engage young viewers.
contratar bons criadores de conteúdos para envolver os jovens espectadores.
81 – More than a decade ago, there was a/an
A) huge spread of silly TikTok videos worldwide.
B) impressive attempt to force virality in the majority of
media.
C) platform that didn't allow creators to message links to
each other.
D) delineation between viral and common everyday
content.
💡 GABARITO 🄳
More than a decade ago, there was a/an
A) huge spread of silly TikTok videos worldwide.
B) impressive attempt to force virality in the majority of media.
C) platform that didn't allow creators to message links to each other.
D) delineation between viral and common everyday content.
82 – After platforms themselves started to realize the
power of virality,
A) TikTok made its numbers look bigger to get more
advertisers.
B) Social Blade helped diminish view counts on a few
YouTube channels.
C) Marcus Stringer's company got picked up by news
agencies around the world.
D) Facebook began inflating view counts on many of its
videos.
💡 GABARITO 🄳
After platforms themselves started to realize the power of virality,
A) TikTok made its numbers look bigger to get more advertisers.
B) Social Blade helped diminish view counts on a few YouTube channels.
C) Marcus Stringer's company got picked up by news agencies around the world.
D) Facebook began inflating view counts on many of its videos.
83 – According to the text, a specific group of people that is
consuming a high amount of content online from all types of
media and social platforms is
A) Generation Z.
B) content creators.
C) MrBeast followers.
D) social media bots.
💡 GABARITO 🄰
According to the text, a specific group of people that is consuming a high amount of content online from all types of media and social platforms is
A) Generation Z.
B) content creators.
C) MrBeast followers.
D) social media bots.
84 – A financial aspect that is behind "viral inflation" is the
fact that viral content
A) looks better to advertisers.
B) helps support humanitarian causes.
C) maintains the status of giant platforms.
D) keeps Facebook on the top of the game.
💡 GABARITO 🄰
A financial aspect that is behind "viral inflation" is the fact that viral content
A) looks better to advertisers.
B) helps support humanitarian causes.
C) maintains the status of giant platforms.
D) keeps Facebook on the top of the game.
85 – The condition which is called "viralflation" refers to
A) the uncounted media platforms in every country.
B) five million view counts per week on TikTok.
C) a competition between Chinese and American platforms.
D) tens of millions of views required for virality.
💡 GABARITO 🄳 The condition which is called "viralflation" refers to A) the uncounted media platforms in every country. B) five million view counts per week on TikTok. C) a competition between Chinese and American platforms. D) tens of millions of views required for virality.
💡 GABARITO 🄳
The condition which is called "viralflation" refers to
A) the uncounted media platforms in every country.
B) five million view counts per week on TikTok.
C) a competition between Chinese and American platforms.
D) tens of millions of views required for virality.