India's Leading Export: CEOs
1What on earth did the Banga brothers' mother
feed them for breakfast? Whatever it was, it worked:
Vindi Banga grew up to become a top executive at the
food and personal-care giant Unilever, then a partner
at the private-equity firm Clayton, Dubilier & Rice. His
younger brother Ajay, after heading Citigroup’s Asian
operations, was last year named CEO of MasterCard
— all without a degree from a Western business
school and without abandoning his Sikh turban. When
Ajay took over at the credit-card company's suburban
— New York City headquarters, the Times of India
crowed that he was the first “entirely India-minted
executive” at a multinational’s helm.
2
The brothers laugh when asked for their mother’s
breakfast menu, deflecting suggestions that they were
raised by a Bengal-tiger mom. Instead, they cite an
itinerant childhood as a key ingredient in their success.
The sons of a lieutenant general in the Indian army,
they moved to a new posting every couple of years
— perfect training, it turns out, for global executives
facing new markets and uncertain conditions. “You
had to adapt to new friends, new places,” recalls
Vindi. “You had to create your ecosystem wherever
you went.”
3
What factors account for the rise and rise of
India-trained business minds? “Our colleagues in our
Asian offices are asking the same question,” laughs
Jill Ader, head of CEO succession at the executivesearch
firm Egon Zehnder International. “Their clients
in China and Southeast Asia are saying, ‘How come
it’s the Indians getting all the top jobs?’” It could be
because today's generation of Indian managers grew
up in a country that provided them with the experience
so critical for today’s global boss. Multiculturalism?
Check. Complex competitive environment? Check.
Resource-constrained developing economy? You got
that right. And they grew up speaking English, the
global business language.
4
For multinationals, it makes good sense to have
leaders experienced in working with expanding Asian
markets. And India is already the location of many
of their operations. “India and China are also the
countries of future profits for the multinationals, so they
may want their global leaders to come out of them.”,
says Anshuman Das, a co-founder of CareerNet, a
Bangalore executive-search company.
5
Competitive and complex, India has evolved
from a poorly run, centrally controlled economy into
the perfect petri dish in which to grow a 21st century
CEO. “The Indians are the friendly and familiar faces
of Asia,” says Ader. “They think in English, they’re
used to multinationals in their country, they’re very
adaptive, and they’re supremely confident.” The
subcontinent has been global for centuries, having
endured, and absorbed, waves of foreign colonizers,
from the Mughals to the British. Practiced traders
and migrants, Indians have impressive transnational
networks. “The earth is full of Indians,” wrote Salman
Rushdie. “We get everywhere.” Unlike, say, a Swede
or a German, an Indian executive is raised in a
multiethnic, multifaith, multilingual society, one nearly
as diverse as the modern global marketplace.
6
Unlike Americans, they’re well versed in
negotiating India’s byzantine bureaucracy, a key
skill to have in emerging markets. And unlike the
Chinese, they can handle the messiness of a litigious
democracy. “In China, you want something done, you
talk to a bureaucrat and a politician — it gets done,”
observes Ajay. “In India, if you talk to a bureaucrat or a
politician, there are going to be 600 other people with
their own points of view.” There’s an old saw about
Asian business cultures: “The Chinese roll out the red
carpet; Indians roll out the red tape.”
7
Maybe that’s why Indian managers are good at
managing it. They have cut their teeth in a country
ranked 134th by the World Bank for ease of doing
business. To be fair, it’s also the reason some of them
left home.
8
India’s economic liberalization, which began
in 1991, was another blessing for this generation
of executives. It gave them exposure to a young
and fast-growing consumer market. “Liberalization
unleashed a level of competition that makes you
stand on your toes,” recalls Vindi. “We had to learn
to compete with international players but also with
very good, extremely fast local ones.” In 1987, the
company’s leading detergent, Surf, faced off against
Nirma, a locally produced brand. “It didn’t cost 5%
less, or 10% less,” says Vindi, shaking his head. “It
cost a third of our product. We had to make a product
that was better, for the same price.” Within 12 months,
they had.
By Carla Power
Adapted from Time Magazine - August 01, 2011
http://www.time.com/time/magazine/article/0,9171,2084441,00.html
Retrieved on August 5, 2011.
11 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)In the first paragraph, the text says that Ajay, one of the
Banga brothers, is
(A) an Indian businessman leading food and personal-care multinationals.
(B) Vindi's older brother who became a partner at multinational groups.
(C) a successful Asian executive who still keeps Indian cultural habits.
(D) a top executive working in entirely Indian-minted companies.
(E) a well-off CEO who holds Western university degrees.
(A) an Indian businessman leading food and personal-care multinationals.
(B) Vindi's older brother who became a partner at multinational groups.
(C) a successful Asian executive who still keeps Indian cultural habits.
(D) a top executive working in entirely Indian-minted companies.
(E) a well-off CEO who holds Western university degrees.
• ANSWER (C).
• No primeiro parágrafo, o texto diz que Ajay, um dos irmãos Banga, é ...
(A) an Indian businessman leading food and personal-care multinationals.
(A) an Indian businessman leading food and personal-care multinationals.
• um empresário indiano que lidera multinacionais de alimentos e cuidados pessoais.
• Estas funções descritas são de Vindi e não de Ajay, veja:
• "[...] Vindi Banga grew up to become a top executive at the food and personal-care giant Unilever,"
• "[...] Vindi Banga grew up to become a top executive at the food and personal-care giant Unilever,"
• Vindi Banga cresceu para se tornar um dos principais executivos da gigante Unilever dos alimentos e cuidados pessoais.
(B) Vindi's older brother who became a partner at multinational groups.
(B) Vindi's older brother who became a partner at multinational groups.
• irmão mais velho de Vindi, que se tornou sócio de grupos multinacionais.
• Ao contrário, Ajay é o irmão mais novo, veja:
• "[...] His younger brother Ajay, after heading Citigroup's Asian operations, was last year named CEO of MasterCard"
• "[...] His younger brother Ajay, after heading Citigroup's Asian operations, was last year named CEO of MasterCard"
• Seu irmão mais novo, Ajay, depois de dirigir as operações asiáticas do Citigroup, foi nomeado no ano passado como CEO da MasterCard.
(C) a successful Asian executive who still keeps Indian cultural habits.
(C) a successful Asian executive who still keeps Indian cultural habits.
• um executivo asiático de sucesso que ainda mantém os hábitos culturais indianos.
(D) a top executive working in entirely Indian-minted companies.
• um alto executivo trabalhando em empresas inteiramente originárias da Índia.
(E) a well-off CEO who holds Western university degrees.
• um CEO bem-formado que detém títulos universitários ocidentais.
• O texto afirma que Ajay não tem diploma de universidades de países ocidental.
(E) a well-off CEO who holds Western university degrees.
• um CEO bem-formado que detém títulos universitários ocidentais.
• O texto afirma que Ajay não tem diploma de universidades de países ocidental.
12 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
In paragraphs 1 and 2, the author of the text explains the
Banga brothers' successful careers
(A) when he mentions their strict upbringing in India.
(B) when he reveals that they were fed a special breakfast menu.
(C) by relating their success entirely to their fathers’ profession.
(D) by suggesting they were raised by a highly organized Bengal mother.
(E) when he tells about the many places they lived in during their childhood.
(A) when he mentions their strict upbringing in India.
(B) when he reveals that they were fed a special breakfast menu.
(C) by relating their success entirely to their fathers’ profession.
(D) by suggesting they were raised by a highly organized Bengal mother.
(E) when he tells about the many places they lived in during their childhood.
• ANSWER (E).
O autor do texto explica as carreiras de sucesso dos irmãos Banga de acordo com a leituras dos dois primeiros parágrafos. Temos que determinar que opção menciona O REAL MOTIVO pelo qual os irmãos Banga foram tão bem sucedidos nas suas vidas profissionais.
* O item (A) está incorreto ao afirmar quando o autor MENCIONA a educação rigorosa deles na Índia.
* O item (B) está incorreto ao afirmar quando o autor REVELA que eles foram alimentados com um menu especial de café da manhã.
* O item (C) está incorreto ao afirmar que o autor ATRIBUI o sucesso deles, inteiramente com a profissão de seus pais.
* O item (D) está incorreto ao afirmar que o autor SUGERE que eles foram criados por uma mãe Bengala altamente organizada.
* O item (E) está CORRETO ao afirmar que o autor FALA sobre os muitos lugares em que eles moraram durante a infância. Item confirmado no trecho:
"[...]The brothers laugh when asked for their mother’s breakfast menu, deflecting suggestions that they were raised by a Bengal-tiger mom. Instead, they cite an itinerant childhood as a key ingredient in their success..."
(Os irmãos riem quando pediram o cardápio de café da manhã da mãe, desviando sugestões de que eles foram criados por uma mãe de tigre de Bengala. Em vez disso, eles citam uma infância itinerante como um ingrediente-chave em seu sucesso.)
O autor do texto explica as carreiras de sucesso dos irmãos Banga de acordo com a leituras dos dois primeiros parágrafos. Temos que determinar que opção menciona O REAL MOTIVO pelo qual os irmãos Banga foram tão bem sucedidos nas suas vidas profissionais.
* O item (A) está incorreto ao afirmar quando o autor MENCIONA a educação rigorosa deles na Índia.
* O item (B) está incorreto ao afirmar quando o autor REVELA que eles foram alimentados com um menu especial de café da manhã.
* O item (C) está incorreto ao afirmar que o autor ATRIBUI o sucesso deles, inteiramente com a profissão de seus pais.
* O item (D) está incorreto ao afirmar que o autor SUGERE que eles foram criados por uma mãe Bengala altamente organizada.
* O item (E) está CORRETO ao afirmar que o autor FALA sobre os muitos lugares em que eles moraram durante a infância. Item confirmado no trecho:
"[...]The brothers laugh when asked for their mother’s breakfast menu, deflecting suggestions that they were raised by a Bengal-tiger mom. Instead, they cite an itinerant childhood as a key ingredient in their success..."
(Os irmãos riem quando pediram o cardápio de café da manhã da mãe, desviando sugestões de que eles foram criados por uma mãe de tigre de Bengala. Em vez disso, eles citam uma infância itinerante como um ingrediente-chave em seu sucesso.)
13 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
According to the text "You had to create your ecosystem
wherever you went."(lines 23-24) the two brothers
understand that in their travels they
(A) became extremely worried about the environment.
(B) shouldn't make new friends and adapt to new places.
(C) could delay acquiring new friends and accepting new addresses.
(D) needed to create a friendly environment everywhere they went.
(E) didn't feel the need to adjust to new people and places.
(A) became extremely worried about the environment.
(B) shouldn't make new friends and adapt to new places.
(C) could delay acquiring new friends and accepting new addresses.
(D) needed to create a friendly environment everywhere they went.
(E) didn't feel the need to adjust to new people and places.
• ANSWER (D).
• Questão que aborda o tópico "IDEIA QUE TRANSMITE DETERMINADO TRECHO DE PARÁGRAFO".
• A oração é:
• "[...] You had to create your ecosystem wherever you went."
• Você tinha que criar seu ecossistema onde quer que você fosse.
* O item (A) está incorreto ao afirmar que significa que em suas viagens eles ficavam extremamente preocupados com o meio ambiente.
* O item (B) está incorreto ao afirmar que significa que em suas viagens não se deve fazer novos amigos e se adaptar a novos lugares.
* O item (C) está incorreto ao afirmar que significa que em suas viagens, eles poderiam atrasar a aquisição de novos amigos e aceitar novos endereços.
* O item (D) está CORRETO ao afirmar que significa que em suas viagens, eles necessitavam criar um ambiente amigável em todos os lugares que eles iam.
* O item (E) está incorreto ao afirmar que significa que em suas viagens, eles não sentiram a necessidade de se adaptar a novas pessoas e lugares.
• Questão que aborda o tópico "IDEIA QUE TRANSMITE DETERMINADO TRECHO DE PARÁGRAFO".
• A oração é:
• "[...] You had to create your ecosystem wherever you went."
• Você tinha que criar seu ecossistema onde quer que você fosse.
* O item (A) está incorreto ao afirmar que significa que em suas viagens eles ficavam extremamente preocupados com o meio ambiente.
* O item (B) está incorreto ao afirmar que significa que em suas viagens não se deve fazer novos amigos e se adaptar a novos lugares.
* O item (C) está incorreto ao afirmar que significa que em suas viagens, eles poderiam atrasar a aquisição de novos amigos e aceitar novos endereços.
* O item (D) está CORRETO ao afirmar que significa que em suas viagens, eles necessitavam criar um ambiente amigável em todos os lugares que eles iam.
* O item (E) está incorreto ao afirmar que significa que em suas viagens, eles não sentiram a necessidade de se adaptar a novas pessoas e lugares.
14 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
According to paragraph 3 the success of many Indian
businessmen CANNOT be accounted for by the
(A) competition present in the Indian scene.
(B) life experience they had in their home country.
(C) multiculturalism they experienced in their society.
(D) native Indian language or the Indian dialects spoken.
(E) limited economic resources in their developing country.
(A) competition present in the Indian scene.
(B) life experience they had in their home country.
(C) multiculturalism they experienced in their society.
(D) native Indian language or the Indian dialects spoken.
(E) limited economic resources in their developing country.
• ANSWER (D).
• Questão que aborda o tópico "EXPLICAÇÃO QUE NÃO SE JUSTIFICA NO PARÁGRAFO".
• O parágrafo em questão é o 3º e quer a alternativa QUE NÃO NÃO EXPLICA o sucesso de muitos empresários indianos.
* O item (A) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pelo competição presente na cena indiana.
* O item (B) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pela experiência de vida que eles tiveram em seu país de origem.
* O item (C) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado NÃO PODE ser atribuído ao multiculturalismo que eles experimentaram em sua sociedade
* O item (D) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pela língua indiana nativa ou os dialetos indianos falados.
* O item (E) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pelos recursos econômicos limitados em seus países em desenvolvimento.
• Questão que aborda o tópico "EXPLICAÇÃO QUE NÃO SE JUSTIFICA NO PARÁGRAFO".
• O parágrafo em questão é o 3º e quer a alternativa QUE NÃO NÃO EXPLICA o sucesso de muitos empresários indianos.
* O item (A) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pelo competição presente na cena indiana.
* O item (B) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pela experiência de vida que eles tiveram em seu país de origem.
* O item (C) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado NÃO PODE ser atribuído ao multiculturalismo que eles experimentaram em sua sociedade
* O item (D) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pela língua indiana nativa ou os dialetos indianos falados.
* O item (E) está incorreto ao afirmar que o sucesso de muitos empresários indianos NÃO PODE ser explicado pelos recursos econômicos limitados em seus países em desenvolvimento.
15 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
Mark the CORRECT statement concerning the meanings
of the words extracted from the text.
(A) "on earth" in "What on earth did the Banga brothers' mother feed them for breakfast?"(lines 1-2) means "a planet".
(B) "it worked:" in "Whatever it was, it worked:"(line 2) suggests that "it failed".
(C) "heading" in "after heading Citigroup's Asian operations", (lines 6-7) signifies "directing".
(D) "turns out" in "perfect training, it turns out, for global executives" (line 20) means "for instance".
(E) "Check." in "Multiculturalism? Check. Complex competitive environment? Check."(lines 34-35) means "absent".
(A) "on earth" in "What on earth did the Banga brothers' mother feed them for breakfast?"(lines 1-2) means "a planet".
(B) "it worked:" in "Whatever it was, it worked:"(line 2) suggests that "it failed".
(C) "heading" in "after heading Citigroup's Asian operations", (lines 6-7) signifies "directing".
(D) "turns out" in "perfect training, it turns out, for global executives" (line 20) means "for instance".
(E) "Check." in "Multiculturalism? Check. Complex competitive environment? Check."(lines 34-35) means "absent".
• ANSWER (C).
• Questão que aborda o tópico "RELAÇÃO SEMÂNTICA ENTRE TERMO TEXTUAL E UM TERMO PROPOSTO NA ALTERNATIVA".
* "on earth"(o que realmente/que raios) expressa significado DIFERENTE de "a planet"(um planeta).
[...]"What on earth did the Banga brothers' mother feed them for breakfast?".(O que realmente a mãe dos irmãos Banga os alimentava para o café da manhã).
* "it worked"(funcionou) expressa significado DIFERENTE de "it failed"(falhou).
[...]"Whatever it was, it worked:"(Seja como for, funcionou)
* "on earth"(o que realmente/que raios) expressa significado DIFERENTE de "a planet"(um planeta).
* "heading"(liderar) expressa O MESMO significado de "direction"(dirigir). Portanto item (C) está CORRETO.
* "turns out"(aparece/apresenta) expressa significado DIFERENTE de "for instance"(por exemplo).
"[...]The sons of a lieutenant general in the Indian army, they moved to a new posting every couple of years — perfect training, it turns out, for global executives facing new markets and uncertain conditions"(Os filhos de um tenente-geral do exército indiano, eles mudavam-se para uma nova postagem a cada dois anos - um treinamento perfeito, que se APRESENTA, para executivos globais que enfrentam novos mercados e condições incertas)
* "Check"(verifique) expressa significado DIFERENTE de "absent"(ausente).
• Questão que aborda o tópico "RELAÇÃO SEMÂNTICA ENTRE TERMO TEXTUAL E UM TERMO PROPOSTO NA ALTERNATIVA".
* "on earth"(o que realmente/que raios) expressa significado DIFERENTE de "a planet"(um planeta).
[...]"What on earth did the Banga brothers' mother feed them for breakfast?".(O que realmente a mãe dos irmãos Banga os alimentava para o café da manhã).
* "it worked"(funcionou) expressa significado DIFERENTE de "it failed"(falhou).
[...]"Whatever it was, it worked:"(Seja como for, funcionou)
* "on earth"(o que realmente/que raios) expressa significado DIFERENTE de "a planet"(um planeta).
* "heading"(liderar) expressa O MESMO significado de "direction"(dirigir). Portanto item (C) está CORRETO.
* "turns out"(aparece/apresenta) expressa significado DIFERENTE de "for instance"(por exemplo).
"[...]The sons of a lieutenant general in the Indian army, they moved to a new posting every couple of years — perfect training, it turns out, for global executives facing new markets and uncertain conditions"(Os filhos de um tenente-geral do exército indiano, eles mudavam-se para uma nova postagem a cada dois anos - um treinamento perfeito, que se APRESENTA, para executivos globais que enfrentam novos mercados e condições incertas)
* "Check"(verifique) expressa significado DIFERENTE de "absent"(ausente).
16 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
Check the CORRECT statement concerning reference.
(A) In "'"Their clients in China and Southeast Asia are saying, 'How come it's the Indians getting all the top jobs?'""(lines 29-31), "Their" refers to Jill Ader and Egon Zehnder.
(B) In “And they grew up speaking English, the global business language.” (lines 37-38), “they” refers to Indian managers.
(C) In “And India is already the location of many of their operations.” (lines 41-42), “their” refers to “countries”.
(D) In “Unlike Americans, they’re well versed in negotiating India’s byzantine bureaucracy,” (lines 63-64), “they” refers to “Americans”.
(E) In “It gave them exposure to a young and fast-growing consumer market.” (lines 81-82), “It” refers to “this generation”.
(A) In "'"Their clients in China and Southeast Asia are saying, 'How come it's the Indians getting all the top jobs?'""(lines 29-31), "Their" refers to Jill Ader and Egon Zehnder.
(B) In “And they grew up speaking English, the global business language.” (lines 37-38), “they” refers to Indian managers.
(C) In “And India is already the location of many of their operations.” (lines 41-42), “their” refers to “countries”.
(D) In “Unlike Americans, they’re well versed in negotiating India’s byzantine bureaucracy,” (lines 63-64), “they” refers to “Americans”.
(E) In “It gave them exposure to a young and fast-growing consumer market.” (lines 81-82), “It” refers to “this generation”.
• ANSWER (B).
• Questão que aborda o tópico "IDENTIFICAÇÃO CORRETA ENTRE O PRONOME E O SEU ANTECEDENTE".
• Questão que aborda o tópico "IDENTIFICAÇÃO CORRETA ENTRE O PRONOME E O SEU ANTECEDENTE".
17 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
According to the 5th paragraph,
(A) India has not developed in the 21st century.
(B) Indians have always had foreign companies in their country.
(C) migrants to India in the 21st century were absorbed and adapted.
(D) Indians are fluent in English but can be very unfriendly to other Asians.
(E) the world has not witnessed waves of Indians going everywhere in the world.
(A) India has not developed in the 21st century.
(B) Indians have always had foreign companies in their country.
(C) migrants to India in the 21st century were absorbed and adapted.
(D) Indians are fluent in English but can be very unfriendly to other Asians.
(E) the world has not witnessed waves of Indians going everywhere in the world.
• ANSWER (B).
18 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
According to paragraphs 5 and 6, when comparing the
Indians to other nationalities we can understand that
(A) similar to the Chinese, Indians know how to deal with complicated and bureaucratic democracies.
(B) Indians, Swedes and Germans alike were raised within a diversified society.
(C) both Americans and Indians can negotiate in heavily bureaucratic markets.
(D) red tape is understood the same way by both Chinese and Indians.
(E) China and India have very diverse ways of handling bureaucracy.
(A) similar to the Chinese, Indians know how to deal with complicated and bureaucratic democracies.
(B) Indians, Swedes and Germans alike were raised within a diversified society.
(C) both Americans and Indians can negotiate in heavily bureaucratic markets.
(D) red tape is understood the same way by both Chinese and Indians.
(E) China and India have very diverse ways of handling bureaucracy.
• ANSWER (E).
19 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
Paraphrasing the expression “have cut their teeth” from
the text: “They have cut their teeth in a country ranked
134th by the World Bank for ease of doing business.”
(lines 75-77) we can say that they
(A) have raised the country’s ranks.
(B) have tried for the first time.
(C) are good at doing that.
(D) were top managers.
(E) had to leave it.
(A) have raised the country’s ranks.
(B) have tried for the first time.
(C) are good at doing that.
(D) were top managers.
(E) had to leave it.
• ANSWER (B).
20 – (PUC/Rio-2012-VESTIBULAR-GRUPO 2)
The last paragraph of the text
(A) explains why India’s economic liberalization accounts for the performance of this generation of top managers.
(B) illustrates the negative effects of liberalization on the quality of two Indian detergents.
(C) compares the Indian consumer markets of 1991 to the international market situation in 1987.
(D) criticizes India’s economic liberalization which generated transnational networks.
(E) argues against economic liberalization in developing countries.
(A) explains why India’s economic liberalization accounts for the performance of this generation of top managers.
(B) illustrates the negative effects of liberalization on the quality of two Indian detergents.
(C) compares the Indian consumer markets of 1991 to the international market situation in 1987.
(D) criticizes India’s economic liberalization which generated transnational networks.
(E) argues against economic liberalization in developing countries.
• ANSWER (A).